Betty spent the bulk of her career working for the largest music companies in the world.  During her time at the labels, she executed numerous creative digital marketing campaigns for mega-stars like Madonna, Linkin Park, Coldplay and Radiohead.  After her music tenure, Betty launched her consulting business, advising and creating social strategy and content for brands and bands.  

Inspirational Disruptor: Sarah Koenig & the folks at Serial. They revitalized the art of story-telling and investigative journalism. I'm sure they also introduced podcasts to a whole new audience. I welcomed sitting in traffic because it meant that I could hear an entire episode undisturbed. Now that's disrupting an Angeleno who hates traffic.

Disrupting App: WeChat frees communication from being bound to a network. Not only can you make calls and text with wifi, but it also functions like a social network and a blog. This app is my lifeblood to connect with my family and friends when I travel and with those who are spread out around the world. 

Disrupting Profile: @NASA on Twitter and Facebook. They make science cool and epitomize how social media can enrich people's lives. Not only do you get to see fascinating images of space, but also feeds from the international space station. Who doesn't love space?